One hundred years ago, Phaidon invented the art book. Phaidon was founded in Vienna by Dr. Béla Horovitz, Frederick 'Fritz' Ungar, and Ludwig Goldschneider. Their vision was to create elegantly produced, accessibly priced art books – something that had not been done before. Today, Phaidon is the leading global publisher of the creative arts with over 1,500 titles in print. They work with the world’s most influential artists, chefs, writers, and thinkers to produce innovative books on art, photography, design, architecture, fashion, and more.